GUERRILLA ARCHITECTURE Romaeuropa pop-up

Product Design Workshop at IED in collaboration with Romaeuropa Festival, Roma

Guest Critics: Ahmed Belkhodja (Fala Atelier), Adam Nathaniel Furman, Giovanni Cozzani

 

Project team: Gabriele Corbo, Jacopo Costanzo, Valeria Guerrisi

Collaborators: Cecilia Condemi,  Angela Tanzola, Cristina Tascioni

GUERRILLA ARCHITECTURE, a two-week product design workshop led by WAR in collaboration with RomaEuropa Festival (REF), was focused on the role of architecture and design in developing a marketing strategy, especially in a hyper-signed context and within a hyper-competitive market.

The Romeuropa Foundation, though being one of the most prestigious institutions concerning the promotion of art, theatre, music, and dance in Europe, faces the challenge of being known in a city complex as Rome can be.

Sourcing inspiration from the latest Guerrilla Marketing strategy, theorized by Jay Conrad Levinson in 1984, and brought to fame in Italy by Luther Blisset collective performances, the students were asked to design a movable device to promote the Festival all around the city.

Students: Anna Acanfora, Rosamaria Amato, Aurora Basso, Erminia Francesca Calabrese, Giulia Cecchini, Irene Cerulli, Michela Cicchetti, Claudia Colucci, Vincenza Greco, Lorenzo Cervoni, Daria D’Angelo, Elisa D’Angelo, Vittorio Di Gregorio, Giulia Di Meo, Barbara Farletti, Angelica Fenoaltea, Chiara Guarra, Veronica Maiorano, Giulia Mandrella, Isabel Merary Maquillon Padilla, Antonia Alessia Mariconda, Stefania Marigliani, Flavia Marrazzo, Mauro Martino, Livia Mazzocchetti, Luca Piotto, Gabriele Soricelli, Beatrice Stella, Gianmarco Valenza.